By Julia O'Connor Are you on mental vacation? Yeah, its hot, gas prices are going through the roof, youre beginning to sag and we are only halfway through the year. Its time to get ready for a busy fall trade show season. Heres a quick checklist REVIEW WHAT YOU DID AT THE SAME SHOW LAST YEAR - Look at any logistics problems you had were shipments late? Were there on-floor problems? Were marketing materials, including your exhibit, on target? Were there glitches in how leads were collected and sent to sales? Did you write a report from your end and do you have a current sales report? If not, how do you know what you did worked? Fix them now so this years show goes smoothly. ASK FOR FEED-BACK Not just the bosses and your cube-mates. Did you do a survey of exhibit staff, visitors, clients about last years show? If so, great. If not, its not too late. Do a simple survey in essence what did people remember about your staff, exhibit, and products in the past 6-9 months? For those surveyed before, did their answers change? For the new survey, do you need to make changes for the upcoming show? UPDATE YOUR KNOWLEDGE These of the days of self-education. You have to want to know more about your business, profession and industry. Sure, you can read and go to seminars, but we know that if you do not want to learn, you will not. Just ask any high school slacker. GO TO CAMP Trade Show Training recommends Camp Sho-M-Sel-M is the best way to learn everything you need to know about trade shows in just two days. Focus this year is TIME TO LEARN ... HOW TO PLAY TOGETHER - Trade Shows snd The Unions
http://www.TradeShowTraining.com/calendar.htm The semi-annual review is important to planning for this year's sales. Julia O'Connor - Speaker, Author, Consultant - writes
about practical aspects of trade shows. As president of
Trade Show Training, inc,, now celebrating its 11th
year, she works with companies in a variety of
industries to improve their bottom line and marketing
opportunities at trade shows. Julia is an expert in the psychology of the trade show
environment and uses this expertise in sales training
and management seminars. Contact her at
804-355-7800 or check the site
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